Branding and Corporate Identity
Branding is not about creating a logo and putting it on everything and anything that moves. It’s about building a strong, lasting presence in the market place and making connections with your audiences in the best possible ways. Branding is the reason why customers choose your products or services over those of your competitors.
We don't just do logos. We develop strong ideas, take them through to creative identity and then onto
marketing implementation. |
|
|
 |
 |
Klastech
Klastech Karpushko Laser Technologies have appointed mmdesign to rebrand the Dortmund based single frequency DPSS laser manufacturer. Martin Hinchcliffe of mmdesign led the pitch with a dynamic proposal that will work across different communication platforms, international markets and relevant industrial sectors.
Klastech specialise in the manufacture of high end compact DPSS lasers for applications as diverse as medical diagnostics, industrial vibrometry and analytical instrumentation. Chris Madin, Chief Sales Officer at Klastech said: “Our technology is unique and we need an identity that reflects that and engages our different markets. We’re delighted to be working with mm who will fuse together clear, concise messaging and aesthetics with the back-end functionality that will give us the high profile and visibility we need to bring this revolutionary technology to market”.
|
 |
|
 |
 |
|
|
 |
|
|
 |
|
|
 |
learndirect
Brand Book
The learndirect brand book provides guidance on the application of the logo and brand identity. The book covers all aspects of the brand in the context of marketing materials, stationery, products and the physical environment. |
|
|
|
 |
|
|
 |
Headlines Elite
Re-branding
Headlines Elite, a large chain of hairdressers in the north of England, have been our client for many years now and during 2008 they underwent a major rebranding exercise involving the creation of the new logo, stationery, press advertising, shop fitting and the new website.
Whilst not wanting to alienate their existing, loyal client base, Headlines Elite were keen to appeal to a new market. |
|
|
|
 |
|
|
 |
Camwatch
Branding
Camwatch is a leading supplier of web based surveillance services. Camwatch required an identity that had appeal amongst their primary target audiences within the construction and facilities management industry. |
|
|
|
 |
|
|
 |
Bradford & Bingley
B&B Way logo
This logo was created for internal branding items such as posters and newsletters etc. It had to reflect passion and hard work as shown by Bradford & Bingley's staff. |
|
|
|
|
 |
cass
Corporate Identity
The Centre for Analytical Science and Service (CASS), University of Leeds. |
|
|
|
 |
|
|
 |
|
|
 |
Keoghs
Branding
A corporate identity for Keoghs Solicitors, one of the UK's top 100 law firms, who provide claims-related legal services to insurers, insurance-related organisations and companies. |
|
|
|
 |
|
|
 |
|
|
 |
|
|
 |
Plate Tableware
Branding
Corporate identity for Plate, a new and enticing lifestyle boutique specialising in design-led, contemporary tableware and dining accessories.
With a fresh, stylish and inspirational approach, Plate’s identity has already attracted a loyal clientele who welcome the quality products and Plate’s excellent customer service. |
|
|
|
 |
|
|
 |
|
|
 |
Optivite
Branding
Corporate identity for Optivite. The new identity positions this company as one that is committed to improving the nutrition of farm and companion animals in a safe and environmentally friendly way. |
|
|
|
 |
|
|
 |
|
|
 |
|
|
 |
Start-Up Enterprise
Branding
We have worked with numerous start-up companies that have qualified for business development funding. We provide the essential components of a new brand identity that enable start-up's to market
and sell themselves and their products. |
|
|
|
